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The ICCR Global Sugar-Sweetened Beverage Sale Barometer unveils marked heterogeneity in unhealthy drinking patterns around the world

-    Substantial increase in sugar-sweetened beverage sales in several emerging markets
-    Energy drink sales on the rise almost everywhere
-    Mexico, Chile, and USA leading the chart of sugar-sweetened beverage sales
-    The Netherlands, Belgium, and Germany: Top European countries of sugar-sweetened beverage sales

Brussels, May 31, 2016 — The consumption of sugar-sweetened beverages (SSBs) is increasing in many countries around the globe and especially in developing countries where people are drinking more SSBs than 5 years ago. However, although decreasing in the USA and in many European countries, SSB sales remain generally higher in developed countries. This situation may contribute to the increasing rates of obesity and type 2 diabetes.

The first ever International Chair on Cardiometabolic Risk (ICCR) Global SSB Sale Barometer that was presented today at the European Atherosclerosis Society Annual Congress in Innsbruck, Austria monitors trends in SSB sales around the world. This Barometer lists the annual sales of soft drinks, juice drinks as well as energy drinks and sports drinks. Data obtained from the Euromonitor Passport International Database identified Mexico (146.5 litres per capita [LPC]), Chile (143.8 LPC), and the USA (125.9) as the world’s thirstiest consumers of SSBs. In Europe, the Netherlands (93.0 LPC), Belgium (91.4 LPC), and Germany (83.8 LPC) are leading the charts. Increases in SSB sales between 2010 and 2015 are the highest in Saudi Arabia (+22.5 LPC), Vietnam (+22.1 LPC) and Georgia (+22.1 LPC). Decreases in SSB sales are the most prominent in Portugal (-19.0 LPC), Greece (-17.1 LPC), and Croatia (-17.0 LPC).

Although SSB sales decrease in almost all European countries (except Denmark, Luxembourg, and Belgium), these reductions are partly offset by increases in energy drink sales, which are on the rise in almost all countries around the world, except Ireland, Portugal, and Finland.

According to Benoit Arsenault, Assistant Professor at the Faculty of Medicine at Université Laval and research scientist at the Québec Heart and Lung Institute (Canada) who launched the Barometer on behalf of ICCR today: “The science is clear: the overconsumption of SSBs is directly linked with adverse health outcomes such as abdominal obesity, increased blood lipid levels and is associated with the risk of developing type 2 diabetes. The substantial rise in SSB sales in developing countries is most disturbing and should be under the radar screen of public health authorities.”

Reacting to the outcome of the ICCR Global SSB Sale Barometer, Jean-Claude Coubard, Chairman of the European Healthy Lifestyle Alliance (EHLA) stated that “Europe should not lay back. EU countries still rank among the highest SSB consumers in the world. The increase in sales of energy drinks is especially alarming; they are not less detrimental to public health and altogether the rise in SSB sales adds to the global obesity epidemic. This Barometer underlines the trend of poor drinking habits, which—in combination with unhealthy eating and a sedentary lifestyle—needs to urgently be reversed. EHLA calls on public authorities in Europe to immediately raise awareness of the effects of SSB overconsumption to put a halt to this.”  Download Ehla-Mapmonde

www-ehla.europe.eu // www.ehla-france.fr// www.myhealthywaist.org

About EHLA
The European Healthy Lifestyle Alliance (EHLA)—an initiative of the International Chair on Cardiometabolic Risk (ICCR)—is a non-profit association based in Brussels. EHLA is scientifically based, multidisciplinary and independent. EHLA provides EU decision-makers with scientific evidence on the impact of obesity and related health risks, and raises awareness on the necessity to measure and target lifestyle habits. EHLA wants to formulate recommendations and propose actions on what the EU and its citizens can do, together with other stakeholders, to halt abdominal obesity.

For more information or questions:
Wytze Russchen
EHLA Brussels
E-mail: info@ehla-europe.eu
Tel.: +32 (0)475 754483